Structured Kurta Set
DR-00002 · Workwear · Office Edit · Summer
MRP
₹14,800
GST Rate
5%
Units Produced
880
Defect Rate
3.4%
About this design
Tailored Chanderi kurta with palazzo and dupatta — structured shoulders, hidden pockets.
Target buyer
Working women 25-45Avg ETA
52 hrsColorways
Pearl White
Powder Blue
Coral
Charcoal
Prev runs
4
Units sold
757
Revenue
₹1,04,24,647
Avg sell price
₹13,771
Avg margin
48.6%
Sell-through
91%
Sales by region
Buyer segments
Sales by boutique
| Boutique | Units | Revenue | Share |
|---|---|---|---|
| Chennai Phoenix | 131 | ₹18,04,001 | 17.3% |
| Mumbai Flagship | 121 | ₹16,66,291 | 16% |
| Kolkata Park St | 118 | ₹16,24,978 | 15.6% |
| Delhi DLF | 108 | ₹14,87,268 | 14.3% |
| Bengaluru UB City | 95 | ₹13,08,245 | 12.5% |
| Hyderabad Banjara | 82 | ₹11,29,222 | 10.8% |
| Bandra Atelier | 72 | ₹9,91,512 | 9.5% |
| Chandni Chowk | 59 | ₹8,12,489 | 7.8% |
Pricing & quantity history
Social engagement by channel
| Channel | Posts | Eng% | Growth |
|---|---|---|---|
| 58 | 13.7% | -3% | |
| 92 | 6.8% | +18.2% | |
| YouTube | 45 | 11.8% | +39.4% |
| TikTok | 79 | 4.9% | +10.5% |