Signal Intelligence Framework

PEWS · DEWS · 6 derived equations · 150+ signal sources across 7 categories. Every decision threshold is an equation — inspectable, challengeable, improvable.

PEWS — Production Early Warning Score

PEWS = (0.20·S_supply + 0.40·S_social + 0.25·S_marketplace + 0.15·S_own) × G_supply × G_season × A_geo GO threshold:        PEWS ≥ 56  → produce Window signal:       Meesho absence (open) / flood (closed) Key lead time:       20 weeks (mill signal) Output:              Production brief + quantity + price + window

DEWS — Dead Stock Early Warning Score

DEWS = (0.40·S_social_decay + 0.35·S_market_flood + 0.25·S_own_decay) × G_calendar Exit gate:           DEWS ≥ 76  → route via R = f(D, T, P, S, U, M) Key lead time:       6–8 weeks before dead stock forms Output:              Exit route A / B / C + access price

Suppression gates

Gate	Condition	Multiplier
G_supply	Mill signal confirms social	×1.3 / ×1.0 / ×0.5
G_season	In-season / shoulder / off	×1.0 / ×0.6 / ×0.3
G_calendar	DEWS — velocity below seasonal expectation	×0.3 (suppress)
A_geo	Region amplifier vs national baseline	×0.85–×1.30