Exit Gate · Re-routing Recommendation
When discount + nudges fail and outside signals confirm decay — re-route automatically. Routing score R = f(D, T, P, S, U, M).
Triggered SKUs
Exit gate triggered for
Ivory Georgette Anarkali
SK1002 · stage 3 · 76 units · ₹9,36,320 at risk
EXIT GATE OPEN
D Demand
62
T Trend
52
P Price
42
S Stock
32
U Upstream
22
M Margin
72
Why it triggered
- No discount applied
- Meesho flood: mass-market saturation
- Discount + 2 nudges, 0 conversions in 14d
Routing options
| Route | Description | Sell-thru | Timeline | Recovery | ||
|---|---|---|---|---|---|---|
Route A Experience Campaign | Bundle into curated atelier experience drop. Story-led push on IG + WhatsApp. | 72% | 14d | 78% MRP | ||
Route B Geographic Re-route | Ship to city where category trend is still mid-cycle (e.g. Hyderabad / Kolkata). | 62% | 21d | 65% MRP | ||
Route C LRE Access Drop | List on lower-rung exchange at access price for 48-hr clearance. | 90% | 2d | 42% MRP |