Production Brief · PEWS
Production Early Warning Score — combines social trend stage with upstream supplier confirmation. 20-week lead-time decision support.
Tracked trends
Trend stage classifier
Ivory Ivory Georgette Anarkali (A-line)
Early-stage social signal across IG+TikTok with confirming Surat greige offtake. Lock fabric in next 2 weeks.
Early · PEWS 24
Lead time
20w
Recommended units
1800
Window
Open
Social channel volume
| Channel | Mentions (7d) | Growth |
|---|---|---|
| 8,400 | +142% | |
| TikTok | 3,100 | +188% |
| 1,240 | +95% |
Per-channel evidence album · verifiable proofs
Instagram
Ivory Ivory Georgette Anarkalilast 28d · 144 signals scanned · 4 products
1/6 · 2026-07-08 · 6,984 engview
Ivory Ivory Georgette Anarkali · Instagram #1
F · Frequency
10/wk
R · Recency
13d ago
M · Monetary
₹11,760
Price · launched 2026-04-24 · 78d old
stable
Discount now: 44%↑ 0 hikes↓ 6 drops
Region demand share
Mumbai · 31% · 84
Hyderabad · 28% · 101
Pune · 25% · 118
Delhi · 22% · 135
TikTok
Ivory Ivory Georgette Anarkalilast 28d · 856 signals scanned · 20 products
1/6 · 2026-07-08 · 3,096 engview
Ivory Ivory Georgette Anarkali · TikTok #1
F · Frequency
14/wk
R · Recency
11d ago
M · Monetary
₹10,640
Price · launched 2026-03-23 · 110d old
stable
Discount now: 6%↑ 4 hikes↓ 8 drops
Region demand share
Mumbai · 35% · 116
Hyderabad · 32% · 133
Pune · 22% · 150
Delhi · 19% · 167
Pinterest
Ivory Ivory Georgette Anarkalilast 28d · 632 signals scanned · 12 products
1/6 · 2026-07-08 · 2,712 engview
Ivory Ivory Georgette Anarkali · Pinterest #1
F · Frequency
22/wk
R · Recency
9d ago
M · Monetary
₹12,880
Price · launched 2025-12-17 · 206d old
stable
Discount now: 22%↑ 2 hikes↓ 1 drops
Region demand share
Mumbai · 36% · 292
Hyderabad · 26% · 29
Pune · 23% · 46
Delhi · 20% · 63
Upstream supplier signal — confirms or weakens trend
| Mill / supplier | City | Metric | Δ | Signal |
|---|---|---|---|---|
| Surat Synthetics Co. | Surat | Georgette greige offtake | +38% wow | confirming |
| RMG Banaras | Banaras | Ivory dye lot bookings | +24% wow | early |