Customer Segmentation
RFM-based personas, LTV, repeat behavior — click any segment for full detail
Total Customers
37,802
5.4% vs last period
Repeat Rate
38.2%
2.1% vs last period
Avg LTV
₹42,000
6.4% vs last period
Churn (90d)
12.8%
0.6% vs last period
Segment share of revenue
Segments table
Click a segment to drill in
| Segment | Customers | LTV | Share | |
|---|---|---|---|---|
| VIP (Top 1%) | 412 | ₹2,85,000 | 22% | |
| Loyal Repeat | 4,820 | ₹84,000 | 38% | |
| New High-Intent | 6,210 | ₹18,000 | 14% | |
| Bargain Hunters | 9,840 | ₹6,200 | 12% | |
| Dormant | 14,210 | ₹3,100 | 9% | |
| At Risk | 2,310 | ₹21,000 | 5% |
Segment detail
VIP (Top 1%)
412 customers · 22% revenue share
Power index 96
Social 88
AOV
₹38,500
LTV
₹2,85,000
Frequency
8.4× / yr
Recency
12 d
Monetary
₹2,85,000
Repeat rate
78%
RFM × influence profile
Preferred styles
Saree
Anarkali
Gown
Preferred colors
Maroon
Gold
Ivory
Preferred fabrics
Mulberry Silk
Banarasi
Velvet
Prefers to buy from
Mumbai Flagship
Delhi DLF
Private Atelier
Behavioral preferences
- •Custom fittings
- •Personal stylist
- •Heritage handlooms
Avg dress repeat rate 78% · Power index 96 · Social influence 88
Customers tagged as
VIP (Top 1%)
6 of 412 shown
| ID | Name | City | Tier | Orders | AOV | LTV | Freq | Recency | Repeat | Power | Social | Styles | Colors | Buys from | Channel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C10000 | Anjali Sharma. | Mumbai | Platinum | 6 | ₹30,800 | ₹1,84,800 | 8.4× | 2d | 74% | 92 | 82 | Saree, Anarkali | Maroon, Ivory | Mumbai Flagship | Boutique |
| C10001 | Pooja Iyer. | Delhi | Platinum | 7 | ₹35,805 | ₹2,50,635 | 8.7× | 9d | 77% | 97 | 89 | Anarkali, Gown | Gold, Maroon | Delhi DLF | Stylist app |
| C10002 | Sana Bansal. | Private | Platinum | 8 | ₹40,810 | ₹3,26,480 | 9× | 16d | 80% | 92 | 82 | Gown, Saree | Ivory, Gold | Private Atelier | Marketplace |
| C10003 | Zara Khan. | Mumbai | Platinum | 9 | ₹45,815 | ₹4,12,335 | 9.3× | 3d | 83% | 97 | 89 | Saree, Anarkali | Maroon, Ivory | Mumbai Flagship | |
| C10004 | Aanya Chopra. | Delhi | Platinum | 10 | ₹35,420 | ₹3,54,200 | 8.4× | 10d | 74% | 92 | 82 | Anarkali, Gown | Gold, Maroon | Delhi DLF | Instagram DM |
| C10005 | Priya Sharma. | Private | Platinum | 6 | ₹40,425 | ₹2,42,550 | 8.7× | 17d | 77% | 97 | 89 | Gown, Saree | Ivory, Gold | Private Atelier | Website |