Trend Phases · Lifecycle
Each dress type runs its own cycle — Origin → Pre-trend → Early → Mid → Mass → Saturation → Quiet luxury. Pick a category, pick a region, see what changes.
Lifecycle tells you where a trend is. The Query Engine lets you interrogate it with formulas, sources and proof.
RegionOrigin: Varanasi weavers + Cannes red carpet + Sabyasachi muse
7 phases
Early adoption
co-create
Trend flow
Influencer reels → boutique pre-orders
Window
T-8 to T-4
Killer signal: Return rate >18% on first marketplace test
P(adoption)
66%
P · All India
55%
Confidence
74%
Posture
co-create
What the dress looks like in this phase
Design
Floral organza + contrast Banarasi border
Style cue
Cocktail · sangeet · cousin-of-bride
Silhouette
Pre-pleated, ready-to-wear drape
Material
Organza · Banarasi tissue
Embroidery
Hand-embroidered border, light hand-work
Neckline
Deep V / square
Sleeve
Puff / cap
Color palette
#F4D8D2
#E9C8E5
#B7D4C0
Channels in this phase
Instagram reels
40%
YouTube hauls
20%
Pernia's / Aza
20%
Boutique WhatsApp catalogs
20%
Cities spiking:
Mumbai
Delhi
Hyderabad
Bangalore
Regional adoption probability across the cycle
| Region | Origin | Pre-trend | Early adoption | Mid trend | Mass / Mainstream | Saturation | Decline / Quiet luxury |
|---|---|---|---|---|---|---|---|
| All India | 15% | 35% | 55% | 78% | 90% | 60% | 30% |
| North | 35% | 55% | 70% | 88% | 92% | 65% | 45% |
| South | 0% | 30% | 55% | 78% | 90% | 55% | 35% |
| East | 0% | 0% | 25% | 55% | 78% | 45% | 0% |
| West | 55% | 70% | 85% | 92% | 95% | 70% | 45% |
| Central | 0% | 0% | 0% | 60% | 85% | 50% | 0% |