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Delhi
Western · Dress
DNA = (20,20,30,20,10)

Delhi · Western · Dress city deep-dive

Statement bodycon, cut-outs

Active concepts
2
Avg DCI
54
Whitespace index
53
Trend velocity
+13%
Per trend-cycle phase, with proof and adoption probability for Western · Dress in Delhi.
Incubation
−12 to −8 wk
K-drama wardrobe → Western · Dress
83% lift · Idol fashion → Instagram
P(adopt)
43%
Copenhagen street → Western · Dress
90% lift · Quiet pastel minimalism
P(adopt)
56%
Emergence
−8 to −4 wk
K-drama wardrobe → Western · Dress
66% lift · Idol fashion → Instagram
P(adopt)
56%
Copenhagen street → Western · Dress
73% lift · Quiet pastel minimalism
P(adopt)
69%
Growth
−4 to 0 wk
K-drama wardrobe → Western · Dress
49% lift · Idol fashion → Instagram
P(adopt)
69%
Copenhagen street → Western · Dress
56% lift · Quiet pastel minimalism
P(adopt)
82%
Peak
now
K-drama wardrobe → Western · Dress
32% lift · Idol fashion → Instagram
P(adopt)
82%
Copenhagen street → Western · Dress
39% lift · Quiet pastel minimalism
P(adopt)
35%
Decline
+2 to +6 wk
K-drama wardrobe → Western · Dress
15% lift · Idol fashion → Instagram
P(adopt)
35%
Copenhagen street → Western · Dress
22% lift · Quiet pastel minimalism
P(adopt)
48%
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