Luxury Kaftan Formal
DR-00009 · Resort · Resort Edit · Summer
MRP
₹16,800
GST Rate
5%
Units Produced
410
Defect Rate
2.4%
About this design
Hand-printed silk kaftan with statement sleeve and gold tassels.
Target buyer
Working women 28-50Avg ETA
44 hrsColorways
Sapphire
Coral
Onyx
Prev runs
6
Units sold
764
Revenue
₹1,32,32,480
Avg sell price
₹17,320
Avg margin
45%
Sell-through
62.7%
Sales by region
Buyer segments
Sales by boutique
| Boutique | Units | Revenue | Share |
|---|---|---|---|
| Chennai Phoenix | 138 | ₹23,90,160 | 18.1% |
| Delhi DLF | 129 | ₹22,34,280 | 16.9% |
| Hyderabad Banjara | 112 | ₹19,39,840 | 14.7% |
| Chandni Chowk | 103 | ₹17,83,960 | 13.5% |
| Mumbai Flagship | 94 | ₹16,28,080 | 12.3% |
| Kolkata Park St | 87 | ₹15,06,840 | 11.4% |
| Bengaluru UB City | 78 | ₹13,50,960 | 10.2% |
| Bandra Atelier | 68 | ₹11,77,760 | 8.9% |
Pricing & quantity history
Social engagement by channel
| Channel | Posts | Eng% | Growth |
|---|---|---|---|
| 13 | 4.5% | -1.7% | |
| 69 | 12.9% | +33.4% | |
| YouTube | 46 | 9.3% | +18.5% |
| TikTok | 22 | 5.8% | +3.6% |