Handloom Jacket Dress
DR-00006 · Workwear · Heritage · Winter
MRP
₹18,900
GST Rate
12%
Units Produced
320
Defect Rate
3.6%
About this design
Ikat handloom jacket with matching shift dress.
Target buyer
Working women 32-55Avg ETA
72 hrsColorways
Indigo
Madder Red
Charcoal
Prev runs
3
Units sold
761
Revenue
₹1,42,08,631
Avg sell price
₹18,671
Avg margin
59.1%
Sell-through
79.4%
Sales by region
Buyer segments
Sales by boutique
| Boutique | Units | Revenue | Share |
|---|---|---|---|
| Delhi DLF | 132 | ₹24,64,572 | 17.3% |
| Kolkata Park St | 125 | ₹23,33,875 | 16.4% |
| Mumbai Flagship | 118 | ₹22,03,178 | 15.5% |
| Chennai Phoenix | 110 | ₹20,53,810 | 14.5% |
| Chandni Chowk | 96 | ₹17,92,416 | 12.6% |
| Bandra Atelier | 82 | ₹15,31,022 | 10.8% |
| Hyderabad Banjara | 75 | ₹14,00,325 | 9.9% |
| Bengaluru UB City | 61 | ₹11,38,931 | 8% |
Pricing & quantity history
Social engagement by channel
| Channel | Posts | Eng% | Growth |
|---|---|---|---|
| 21 | 15.3% | +33.4% | |
| 67 | 10.3% | +12.6% | |
| YouTube | 34 | 5.3% | +41.7% |
| TikTok | 81 | 12.3% | +20.9% |